Show up to 4 Options
The most common use, traditionally, has been to show options for different finished quantities. But there are many other uses. You could have basic, full-featured, and deluxe. Or Low and High to show a range.
Get right back to a prospective customer who wants to see all his options. Sometimes that determines whether you get the job.
Flat Fee Estimates
Now you can use a paragraph and single dollar amount for your fee OR itemize your fee by line items like design, art direction, production, etc. This gives you the flexibility to provide detailed breakdowns when the client requires them and to show less detail when they don’t.
A summary estimate is a paragraph or two description plus a number for the fee and another matching paragraph or two plus a number for expenses. Regardless of how much detail (or not) your customer requires, it is always of benefit for you to draft the estimate in detail and then work on the flat screen or summary amounts so that they are nice even numbers or whatever it is that you desire. The detailed version(s) are for you and your staff, for your budget and so that kater you can accurately compare you estimate to actual job costs.